This comment popped up in my inbox yesterday from this post:
“maybe we aren’t “demeaning” anyone–maybe being sexy is a positive thing, not a demeaning one. Too radical a notion?”
This is in reference to elite and professional athletes being portrayed in highly sexualized manners.
That’s more than one question. What are the questions then? Are we demeaning athletes, is being sexy positive, and is that too radical a notion?
Is being sexy positive? Yes. It is. It’s positive to be sexy, and attractive, and beautiful. There’s no disputing that. Literature tells us that attractive people get more positive things in life – greater recognition, more job opportunities/promotions, better benefits, etc. etc. etc. Is it bad to be sexy? Not at all. The problem comes when we hold every woman up to a sexy image, and say that image is the ‘ideal’ for women. It’s just not possible. In body image research, one of my personal biggest critiques is that body image research tries to fit every woman in to one ideal. Why do we only get one? Why can’t there be more than one? In my personal life, I emulate a lot of different ideals. So to bring it around to athletes, if the images that young girls see most often is a sexy image of a pro athlete, is that a positive? I don’t think so. There’s a difference between glamour-ing it up and sexing it up. It’s a tricky line, but I think the dominant images of pro and elite female athletes should be of them being athletes. Not tricking out in bikinis to try to gain viewers.
So are we demeaning athletes? In some instances, I say yes, we are. Dara Torres, the swimmer, has accomplished amazing athletic feats in the sport of swimming. 4 Olympic games, winning medals in all four, competing against people that weren’t even born when she was in her first Olympics.
Yet…

Yeah, yeah, she’s in a pool, and she’s a swimmer, and she’s wearing a bathing suit. What’s the problem?
Tell me. Are you thinking about her Olympic accomplishments? The hours upon hours she’s spending in the gym, sweating, and pushing her body to the athletic max? Do you think a young female swimmer is going to think of that? Or is she going to look at this amazing athlete, and think that all that is important is how her body looks, and how sexy she can be?
The fact that we even have to ask that question to me says that yes, we are demeaning our athletes.
Being sexy isn’t a radical notion. But put it in context. This isn’t talking about how these women might look for a night on the town, for a VIP event, or how they might look to go out to a concert one night. This isn’t talking about how I might want to look for my husband when we go out sometimes. This isn’t talking about the models we see in Cosmo or Glamour.
This is talking about what an athlete is best known for, and how an athlete is portrayed by the media.
Call me crazy, but I think they should be known for being an athlete, and not solely a sex symbol. And that young girls should have a role model to look up to that’s not sexed out in a bikini.











