Apparently Motrin has given themselves a huge headache (get it? Ha.) with their latest ad:
This article details the backlash that appeared on Twitter and in the blogosphere over the weekend. Fox New York also reports on the ad that has moms upset at the ad, and searching for some generic ibuprofin.
I’ve watched the ad now. A couple of times. I’m not a mom (I’m assuming cats don’t count, because mine would claw my eyes out of my head if I tried to wear them in a sling, and I’d need more than Motrin). What am I missing? Why is this offensive?
I would think that carrying a baby in any way (in a carrier, in a sling, piggy backs, on your shoulders, on your hip…) would cause back/neck/shoulder pain. Right? I mean, you’re talking something more than a 1lbs bag of sugar. So is the problem with the ad that it points out that carrying a baby is hard for a mom? Does it ruin the illusion that women should be superwomen and not complain about pain? Is it offensive because it says wearing a baby sling makes you look like an official mom? Is it offensive for some other reason all together? Or are the women that are offended by this just upset over nothing?
I truly don’t get it. And I’m very curious to know why this is so damning.
I don’t think it’s offensive. Then again, I too am not a mother. (That sounded weird as I wrote it.)
It’s advertising. They were creative. I like the graphics.
Geez. Peope get a little defensive over commercials. It’s a commmmercial.
By: Fishing Around on November 18, 2008
at 12:43 am
I watched it on another blog. It is making baby wearing to be a fashion statement and a “supposedly” good thing. I am not a baby wearer, basically because I was/am too fat for a good sling. But I can see where those who wear babies would be offended. Seriously. It is not a fashion statement to them, it is a way of life.
And there are some moms out there who get offended by the “what about me” remark. However, I do not. I completely understand that.
By: Lisa on November 18, 2008
at 9:06 am
For me, wearing the baby was a pain in the back & neck! I look at things this way, if you strongly react to something like this then you should probably evaluate why you are so upset over it. Do you question the practice? Are you comfortable with it? I think people are too sensitive.
By: kontan on November 18, 2008
at 10:27 am
One reason some are upset is that, apparently, if you wear your baby correctly (and I’m not sure what that means, exactly, as I’ve never done it), it’s not supposed to hurt.
Of course, some people who DO wear their baby “correctly” say it STILL hurts sometimes… no matter whether you get the position perfect, buy the best sling for you, etc.
By: Rebecca (Ramblings by Reba) on November 18, 2008
at 7:13 pm